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The Brand Promise

  • The Brand Promise Set price alert

    <p>Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents <i>The BrandPromise®</i>, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a &#8220;one-of-a-kind&#8221; brand that customers, employees, and shareholders will trust and support for years to come.

    Authors:
    Duane Knapp
    Format:
    Glassbook
    Release Date:
    21 March 2008
    Publisher:
    McGraw-Hill
    Barcode:
    9785551823896
    ISBN:
    555182389X
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