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Marketing Strategy and Competitive Positioning

  • Marketing Strategy and Competitive Positioning Set price alert

    "Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.

    Authors:
    Graham J. Hooley John A. Saunders Nigel Piercy
    Format:
    Paperback
    Release Date:
    29 October 2003
    Edition:
    3rd Revised edition
    Weight:
    1.06
    Age Range:
    15+
    Publisher:
    Financial Times Prentice Hall
    Barcode:
    9780273655169
    ISBN:
    0273655167
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